We made this simple with the website editor, have you seen sites with preview images and icons in browsers? We have this setup as 2 things you can upload directly from the panel to make your links look like this.

The middle image is the site icon we show to browsers and the background is the image that we use for social media, we also use the images in some themes as icons and background photos. To change click on Update image/icon and Update Photo to upload new images, updates are reflected as soon as you reload the info page or open the site editor.

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